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SQ business coaching with Annie Ridout


You know what’s amazing about coaching? It’s all about looking to the future. We’ll be discussing where you’re at right now, and where you’d like to be. Perhaps you’d like to have a book published, be featured in national press, start a new business, earn more money, feel better about combining motherhood with a career or to simply work out what it is that would make you feel more excited about life. I’m here, as your coach and guide, to ask questions, share prompts and encourage you to reach for the magic…


This is a block of six one-hour sessions, one a week. Power hours can be ‘powerful’ but for longer-term change, a longer-term commitment is required. Also, this will help you to keep up the pace.

Plus, ‘six’, in spiritual terms, is the number of ‘creation’ and ‘balance’. This is why the SQ logo is a hexagon. Our sessions will be about creating whatever it is that you desire, while maintaining balance, always.

I’ll be your coach and guide, but if you have specific business questions, I can switch to consultant, too. And if you’re up for it, I love to sprinkle in a little ‘SQ’ (tarot cards, affirmations, guided meditations, magic spells).

The details:

  • Day: Email me – – to discuss whether there’s a time that works for you.
  • Length: Six one-hour sessions, one a week.
  • How: on the phone (WhatsApp audio) or Zoom – you choose. If you like walking and talking, phone works well. If you like sitting and note-taking during a coaching session, we can do either a phone call or Zoom.

Who am I?

I’m Annie Ridout. Author of Raise your SQ: Transform Your Life with Spiritual Intelligence (as well as Shy and The Freelance Mum), founder of this platform, certified and experienced coach and a freelance journalist for the Independent, Guardian, Telegraph, Grazia, Stylist. Red. Forbes and more. 

I have successfully launched and grown my own businesses – online courses, coaching, book publishing – and turned over six figures, with very low overheads. This has always been alongside my writing (journalism, books) and raising my young children.

As a coach (and business consultant), I can’t ever guarantee you specific results but I can guarantee that you’ll glow under the light I will shine on you. I’m endlessly curious about people, which is why I became a journalist, and then coach – and you will feel truly listened to, and understood.

I’ve worked with thousands of women over the past few years, through online courses and one-to-one coaching, and I’ve loved watching them transform from feeling unsure (but ready for change) to flying. Big things can happen when you feel seen, heard and encouraged. I can be that person for you.

Annie x

Past clients have said…


“Warning: Working with Annie Ridout is a real results only area.

By the end of my coaching programme, I’d not only got my business underway with exciting traction, but for the first time in decades, I could see my unique gift, attributes and purpose in the world.

I cannot believe how far I’ve come in such a short space of time.
Annie has a fantastic ability to distil your confusion and bring clarity to the table. She cuts out the noise and spies the unnecessary distractions, providing you with space and enlightenment to realign with your true passion.

Take this path with Annie and go make magic!”

Flic Taylor


“I feel so inspired and encouraged after my business coaching calls with Annie. She is an amazingly present and patient listener and helps me to see my skills and experiences from a different and more positive perspective.

As well as consistently asking considered and thought-provoking questions, Annie has suggested some great ideas that build on the foundations of what I want my business to look like. It’s so helpful that she can relate to life as a mother of young kids too.

I look forward to our calls every week. I feel completely secure, supported and uplifted during and after our conversations.”

Emily Fullylove


“I wanted a coach to help me navigate the daily demands of being a mother and trying to set up my own online business. I knew straight away that Annie was the person I wanted to work with as I knew she understood the challenge of balancing both.

Having Annie as my coach has brought me multiple benefits. She is there to not only talk about my business challenges but also understand the constant conflict of balance as a new mother.

No topic is off discussion with Annie and I always come away from our calls feeling lighter and focused with a clear path forward. I love having Annie to keep me accountable. She understands and believes in my business which gives me so much confidence. I can’t recommend Annie enough!”