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How to launch a successful online course


From Annie Ridout – author, journalist (Guardian, Forbes, Grazia, Telegraph), coach and entrepreneur

This online course is a step-by-step guide for turning your seed of an idea into a fully functioning online course. So if you love the idea of an instant passive income but don’t know where to start, sign up now. Soon, you could literally be earning while you sleep…


This online course will help you to come up with your course idea, or fine-tune an existing one. There’s advice on structuring your learning materials with video and text, and I’ll teach you where and how to host your course, price it up, market it and sell spaces.

Running these online courses was my main source of income through the pandemic. I earned enough to support a family of five, while working incredibly flexibly. So we enjoyed a great work/life balance. I’d like more people to earn with ease, so I’m going to show you exactly how I’ve achieved this…

Here’s the course outline:

Module 1: What should my course be about?

You probably have an idea about the kind of course you’d like to design but before you get started, there are some important considerations, such as:

  • What experience do you need in order to offer this course?
  • How niche should it be?
  • What should it be called? (we’ll look at SEO and course names that lead to sales)

Module 2: How do I create the content?

This module is about the actual course content. It will cover structure, length (word count), words/video/imagery and including exercises to get course participants engaged. I’ll share the various options for feedback or whether you’d like it to be a self-paced course, to minimise your involvement.

Module 3: Where and how should I host my online course?

There is a basic and free way to launch your course, to trial it, rather than investing in a swish new website. I’ll share exactly how I did this. Then we’ll look at deciding a price; price point is really important. Next, how you’ll collect the course fees and the legal stuff: T&Cs, privacy policies.

Module 4: How do I sell spaces?

So, you’ve got the course ready to go. Now how do you sell the spaces? I’ll walk you through…

  • Timing the launch
  • Your sales landing page
  • Using social media to sell spaces
  • PR tips
  • Facebook ads
  • Repeat custom

The details

  • This is an online course.
  • You can start whenever you’re ready.
  • It covers 16 topics.
  • There are exercises, advice and tips that you can access whenever you like and work on at your own pace. 
  • You have access to this online course for six months.


“I loved your course and it was just what I needed to push through my doubts… I’ve made back the course fee in double within the first two days and already planning the next one!” Natalie Costa @powerthoughrsnc

“I’ve sold nearly 100 spaces on my course. Your weekly nudge on getting tasks done on the Facebook group was all the push I needed. Also, the motivation from all the other women – their drive and passion towards their individual projects was everything! I just didn’t want to fail and you took that burden off me! Your tips and tricks – EPIC! Thank you! Thank you! I feel empowered.” April Laugh

“Thank you Annie for the ‘creating your online course’ course. I have done other courses that have covered online course creation, but none like yours. I love the clarity in your courses and easy to implement exercises.” Sam James

“I’m so pleased I took this course. I’ve had some course ideas for about two years that I just haven’t been able to get down on paper and now I’ve done it for two of my ideas and sold some courses already. Your course was really brilliant and just what I needed. Thank you! Very happy to recommend.” Gemma Antikides

“Annie Ridout’s course and very generous feedback [in the Facebook group] is off-the-chart valuable – worth every penny. More in fact.” Sophie Purser, Black Velvet Styling

“Absolutely loved working through the first two modules of Annie Ridout’s ‘online course online course’ this evening. So excited to launch our courses.” Gemma Antikides

“I’ve just done Annie’s amazing first module around online courses and it’s sparked loads of ideas.” Susie Bould

“I have just completed your online courses training. I have done a few others from other people and it is interesting to note why yours is better, yours are really simple and clear, other people waffle on and I give up on them. I took a lot from it and plan to make an online course straight away.” Fleur Emery

Who am I?

I’m Annie Ridout – author of The Freelance Mum, Shy and Raise your SQ. I’m also a freelance journalist (inc. Guardian, Forbes, Grazia, Telegraph) and speaker (panel talks, BBC radio and TV).

Back in 2019, I decided to launch an online course teaching freelancers and business owners how to do their own PR. I had no idea whether there’d be any interest or sales but I was confident that as a journalist and editor, I had valuable tips and advice to offer.

There were 10 spaces, priced at £200 each, and the course sold out in two days.

I was delighted. But I wasn’t sure it would continue to sell. I launched a second month of the PR course, this time offering 15 spaces – and it sold out too. And I decided to try another course; teaching women how to become their own boss (as a freelancer or small business owner).

Both courses sold out. I’d sold 30 spaces at £200 each.

The next month, I increased the spaces again – and upped the price of the PR course to £295 – and again, they all sold. And have continued to sell. Soon, these online courses were my main source of income. I built a business around them.

I’ve designed a variety of courses – some where I give weekly feedback, some where course participants have access to all the materials and I’m not involved; passive income – and I’ve discovered tricks for continuing to sell out.

I absolutely love designing and running the courses, marketing them and earning good money. But mostly, I’m thrilled that these courses are helping people with their own careers.

If you’d like to join this course, I’d love to have you.