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Life and career coaching with Annie Ridout (three 45-minute sessions)


You know what’s amazing about coaching? It’s all about looking to the future. We’ll be discussing where you’re at right now, and where you’d like to be. Perhaps you’d like to have a book published, be featured in national press, start a new business, earn more money, feel better about combining motherhood with a career or to simply work out what it is that would make you feel more excited about life. I’m here, as your coach and guide, to ask questions, share prompts and encourage you to reach for the magic…


This is a block of three 45-minute sessions, one a week. Power hours can be ‘powerful’ but for longer-term change, a few extra sessions can give you time to implement the changes and reflect on what needs to happen next.

I’ll be your coach and guide, but if you have specific business questions, I can switch to consultant, too.

What I can help you with:

  • Ordering spiralling thoughts.
  • Setting clear goals.
  • Working out what kind of life you’d like.
  • Unravelling work-life balance issues.
  • Being more productive.
  • Finding time for rest, creativity and play amongst the work.
  • Starting or finishing a creative project.
  • Being held accountable (I’ll check in with you at agreed times, between sessions).

By the way: If you’d like coaching but the price feels too high right now, why not gather a group of friends and I’ll do group sessions for the same price as one-to-ones – split between however many of you there are).

The details:

    • Day: Email me – – to discuss a day and time that works for you.
    • Length: Three 45-minute sessions, one a week.
    • How: on the phone (WhatsApp audio). You can walk while we talk, or sit and make notes.
    • Chemistry call: Want to see if there’s good energy between us? Let’s have a 15-minute call and we can decide.

Who am I?

I’m Annie Ridout. A trained, qualified and experienced life and career coach.

I’ve worked with thousands of women over the past few years, through online courses and one-to-one coaching, and I’ve loved watching them transform from feeling unsure (but ready for change) to flying. Big things can happen when you feel seen, heard and encouraged. I can be that person for you.

The coaching is one side of my career. On the other side, I’m a writer (author, journalist and poet).

My latest book is called Raise your SQ: Transform Your Life with Spiritual Intelligence (Radar, 2023) and it’s all about finding more meaning, focus, connection and magic in your life. It’s packed with coaching exercises, as well as rituals and practices you can try at home.

Before that, I wrote Shy (Fourth Estate, 2021), which reframed shyness as an attribute, rather than a flaw. I studied huge research papers and interviewed dozens of psychologists and psychotherapists, as well as successful shy people, to prove that shyness is not something you need to overcome.

So if you are shy, or introverted (different traits, but with some crossover), please know that I will meet you exactly where you are. You won’t be expected to become more outgoing or confident or to do anything that doesn’t feel comfortable for you. I get you, because I’m one of you.

My first book, The Freelance Mum (Fourth Estate, 2019), was a guide to freelancing while raising young children. I have three of my own children – now aged nine, six and three – and fully understand the challenges that may arise when you’re working and having parenting responsibilities, too.

I’m also a freelance journalist for the Independent, Guardian, Telegraph, Grazia, Stylist, Red, Forbes and more. And I share my poetry on Instagram, where it often goes viral and has been shared by the likes of Paloma Faith and Busy Philipps, amongst thousands of others.

I’ve grown a following of 21,000+ on my personal Instagram, nearly 10,000 on my poetry account, as well as two Facebook groups of 700 (one for writing; one for coaching). I know how to create content that people actually want to see, and how to then create products and services that will appeal to that community.

Through my business courses and consultancy, I have:

      • Helped a hypnotherapy app to grow from 0 subscribers to 60,000.
      • Taught female founders how to create online courses that have earned them £100,000/year.
      • Created and edited press pitches that have got freelancers/business owners featured in the Guardian, Forbes, Stylist, the Daily Mail, Woman’s Hour, Red Magazine and top industry-specific publications.

As a coach, I can’t ever guarantee you specific results but I can guarantee that you’ll glow under the light I will shine on you. I’m endlessly curious about people, which is why I became a journalist, and then coach – and you will feel truly listened to, and understood.

Annie x

Past clients have said…


“Warning: Working with Annie Ridout is a real results only area.

By the end of my coaching programme, I’d not only got my business underway with exciting traction, but for the first time in decades, I could see my unique gift, attributes and purpose in the world.

I cannot believe how far I’ve come in such a short space of time.
Annie has a fantastic ability to distil your confusion and bring clarity to the table. She cuts out the noise and spies the unnecessary distractions, providing you with space and enlightenment to realign with your true passion.

Take this path with Annie and go make magic!”

Flic Taylor


“I feel so inspired and encouraged after my business coaching calls with Annie. She is an amazingly present and patient listener and helps me to see my skills and experiences from a different and more positive perspective.

As well as consistently asking considered and thought-provoking questions, Annie has suggested some great ideas that build on the foundations of what I want my business to look like. It’s so helpful that she can relate to life as a mother of young kids too.

I look forward to our calls every week. I feel completely secure, supported and uplifted during and after our conversations.”

Emily Fullylove


“I wanted a coach to help me navigate the daily demands of being a mother and trying to set up my own online business. I knew straight away that Annie was the person I wanted to work with as I knew she understood the challenge of balancing both.

Having Annie as my coach has brought me multiple benefits. She is there to not only talk about my business challenges but also understand the constant conflict of balance as a new mother.

No topic is off discussion with Annie and I always come away from our calls feeling lighter and focused with a clear path forward. I love having Annie to keep me accountable. She understands and believes in my business which gives me so much confidence. I can’t recommend Annie enough!”