DIY PR (secure press coverage and grow your profile)

March 30, 2023March 30, 2023

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Module 1. Finding your story 4 Topics

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1. Finding your story

3. Other freelancers and business owners’ PR stories

Exercise 1: Writing your story

Module 2: Pitching and following up 7 Topics

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1. How and when to pitch

2. Catch the editor’s attention

3. Your PR routine and dealing with rejection

4. Other pitching options

5. Pitching successes

6. Getting paid to write articles

Exercise 2: Start pitching

Module 3: Becoming an expert 4 Topics

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3. Branching out

Exercise 3: Write a blog post

Module 4: Growing your online profile 10 Topics

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1. Which social media sites should you be on?

2. Can you combine personal life and work life?

3. Writing a bio

4. Creating content

5. When to post

6. Getting more followers

7. Networking online

9. Using social media to leverage press

Exercise 4: Write social media posts